4 Core Questions You Must Ask Before Looking For A Venue

As it's coming to the end of the year, Xmas is beginning to come into everyone's peripheral vision. Great for me as I love finding fabulous venues for my clients' festive parties and events.

Finding the perfect venue is an important part of the event planning process. Which is why you need to answer a few important questions first.

These Mindsets Will Kill Your Event

When I start working with a new client, or when an existing client asks me to organise an event for them, I ask lots of questions. Important questions. Not just about preferred dates, target guest numbers or venues they prefer but questions that dive deep in into the heart of their event. 

Colours & Events

This week I got a little bit starstruck! 

Whilst grabbing my usual morning coffee - normally a time I'm plugged into my headphones, thinking about my to do list for the day ahead - I looked up and noticed in the queue in front of me was colour journalist and blogger Will Taylor of Bright.Bazaar.  So yes, ok, he might not be what the wider world would consider celebrity however I've been following Will's blog, twitter and instagram feed for a while now. I also bought Will's book earlier this year so getting the opportunity to meet him in real life was quite exciting and I just couldn't pass up the opportunity to say hello.

During our brief interaction I mentioned that I worked in events and later that day whilst thinking about Will's line of work I started thinking about the use of colour at events.

Very often when planning an event and in particular when choosing venues we think about cost, location and catering options. However, part of our consideration when deciding on where to hold our event should be the venues style and choice of colour palette.

Different colour tones affect people in different ways. They reach into our subconscious and can induce a specific mood or feeling. Are the colours your guests and delegates going to be surrounded by going to create the right effect or will they be conflicting with your events content and purpose?

First Impressions

These count for so much as we all know when it comes to important life moments such as interviews or first dates. So the same can be said about your venues colour palette. When you walk into a venue for the first time what was your first impression? Is this the right one for your delegates or event?

Frame Of Mind

As said earlier different colours create different feelings and moods in people. Reds are very passionate, green can calming. When looking at a potential events space what kind of mood are the colours used in that space creating. Will this mood compliment the tone of your event? Will it put your delegates in the right frame of mind? The colours of a room might only affect us on a subconscious level however if you get it wrong this can damage the overall experience and outcome of your event.

Keeping On Brand

If you can find that perfect venue that ticks all the boxes for your event and on top of this the colours and style of this venue fits with your brand then go for it. Finding somewhere like this can do great things for your brand, complimenting what you do really well and instilling into the minds of your clients your company/service. However, never compromise on the basic elements of a venue just because the colours match your brand.

Stand Out From The Crowd

Lastly allow the colours and style of your venue to give your event the wow factor. Let them embed into your attendees memory the event experience. Conferences of old were stuffy and unstimulating in a bland environment because we didn't want them to distract from the content being delivered. Now I'm not saying ignore venues who have a monotone style of decor as this can be as visually interesting as well. Just don't be afraid of going somewhere with bright bold colours and hues. 

Over to you...

What events have you attended recently that stood out colour wise to you? What venues have you visit that have made you think "wow" as soon as you walk in. I would love to hear about them. Let me know in the comments below.

Lastly, it was a great pleasure meeting Will and if you are looking for colour inspiration then I would highly recommend subscribing to Bright.Bazaar and endeavouring to bring more colour to your life, work and to your events.

Plan Your Route Efficiently Next Time You Go Venue Hunting

Tube Escalator

Last week I found myself with spare afternoon in London town. A meeting I was supposed to be attending had been rescheduled so I had a few hours to kill before my next appointment. I didn't want to head home only to come back into town later and I didn't want to mooch around the shops either so I decided to arrange some last minute venue visits with hotels in London.

There were a few hotels that I had be recommended to see and others that I had been meaning to visit for a long time so I grabbed a coffee and started calling around to see if the venues could accommodate a viewing at such short notice.

Very pleased to say out of the 5 venues I called only one declined me. The summer months are a great time to go venue hunting as this is usually a quiet time for them meaning you usually get to see every room they have and the service you get from the sales teams is better whilst they are quieter. The 4 venues that I visited were fantastic and I will definitely be recommending them to my clients. That evening I went onto my next appointment buzzing as I had had such a great and productive afternoon.

However, the only issue I had - which I admit was my own fault - was that I was exhausted after traversing London 3 times to get to my next venue. When I was calling all the venues I wasn't being methodical about where they were in relation to the next. I guess I was just concentrating more on filling my afternoon with viewings. However after passing Marble Arch for the 3rd time that day I couldn't help but wonder I could have planned this better.

Next time you plan a day of venue hunting for your next event think about the following

  • The route you are going to take
  • Your mode of transport to the next venue
  • Where they are in relation to the other venues you visit

Other than the above, apart from wearing comfortable shoes, enjoy your day and I hope you find that perfect venue for the event you are planning. Alternatively if you want me to find that venue for you do not hesitate to contact me. I might already know the best venue you are looking for and if I don't then I will be more than happy to look for you - and its free of charge!