Linked In

Why I don't automate my social media updates at my events

Ever had that feeling you've seen something before? Is it just a coicidence, is it de ja vous...or is it Social Media Automation?

You know what I mean? When someone,  a business or a brand you follow broadcasts the same update, same photo or same offer across all their social media news feeds, posted at exactly the same time and with exactly the same wording.

Seem a bit samey to you?

Personally I frown upon it, in my mind social media automation is the biggest give-away that your following someone a bit lazy.

What I mean when I say Social Media Automation is that thing where you "link up" your social media channels so that when you post to one it automatically posts to all of them at the same time.

Big time saver yes but not very clever and will turn your followers off you very quicky.

Social media is massively important for events. Sharing content to those who can't attend in person, promoting your event to others who may not have heard about it before and one of the easiest ways to get others talking about your event.  You want the content you're broadcasting from your event to be fresh, current and interesting.

So why shouldn't someone automate their social media feeds?

Language

Too often the language and features that we use on a specific social media channel differs or just doesn't work on other social media channels. The @reply for example, great on Twitter or Instagram for linking to another person but if that same tweet gets sent out on Linked In it's pointless, it just looks like you've posted on the wrong site.

Hashtags as well, while useful on Facebook, Twitter and Instagram for linking events again Linked In doesn't use them. I know people even now who don't understand what a hashtag is, because they're not on Twitter, so if they seem them quite often they are confused.

Repetativeness

Lets say I follow you on all of your social media channels, if I see the same update/photo/article broadcasted accross all your channels I'm going to get bored quite quickly and think to myself I might as well only follow you on one channel if you're just going to say the same thing. What's the point in following you on all of them?

Discover what channels work best for what type of update it is. If it's an image from your event then Instragram or Facebook are the obvious choices, if its a link to details about a key note speaker or conference presenter then post on Linked In and connect to their profile or business page. If you want to send out a quick update and want people to share it then post to twitter.

Profile Pics - Giving The Best 1st Impression On LinkedIn

First impressions are everything, this is something that we are told all the way through life. From going for a job interview, going on a first date or meeting your delegates at an event, as the saying goes you never get a 2nd chance to make a 1st impression.

As well as in real life at an event the same goes for your online persona, particularly on LinkedIn, the social networking site for professionals.

I've been doing  lot of social media training with clients recently, particularly focussing on LinkedIn. Whilst doing some research and working with my clients I am amazed by the amount of professional profiles I have looked at who don't seem to have thought about their 1st impression when someone looks at their LinkedIn profile, and by that I'm talking about your 'profile picture'.

LinkedIn is your online curriculum vitae, it is your place online to tell people what you have done and how you can help them professionally. Along side your fantastic profile details there should be a worthy photo of you that compliments all that you have written.

For me there are a few dos and don'ts when it comes to your profile picture, following these rules will help with your online 1st impression

  1. Do use a high quality head and shoulders shot
  2. Do not use a group shot or a logo
  3. Do look professional in the photo
  4. Do Not use a photo taken of you on your holiday
  5. Do get someone else to take the photo of you
  6. Do Not use a 'selfie'

Take a look at the examples of me below and you will see how I have applied some of the rules to determine good and bad examples.

BAD

BAD

BAD

BAD

GOOD

GOOD

GOOD

GOOD

Do this right now...head on over to your profile and have a look at your profile photo. What do you think is other peoples first impression of you from your photo, apply the six rules listed above and if your picture contradicts any of the rules then you should think about changing the picture immediately.

Over to you...

What are your dos and don'ts when it comes to your online persona? What do you think makes up a good profile pic and what have you seen out there that doesn't make for a good profile pic. Please share your thoughts below.