Oh yes, February is here. That time of the year when the word on everyones lips is...LOVE!

I don't really go for the whole valentines day shenanigans, however, I do very much believe in love and how important love is in our world of events. Which is why this month I'm going with...


Everything in this world needs love, care and attention. When you love something you bring out the best in it, so why should it be any different for the events we design and create. 

Love Your Event

You need to have passion for your events. That passion will come through and be evident in the world you are creating for your guests and delegates.

They will feel it.

If you don't care for your event this will show too. People will pick up on the vibe that you don't care, or can't be bothered about it. If you don't care they won't either. Harsh reality if you're not loving your event, go back to the drawing board and identify why you are doing the event in the first place. What purpose does it serve to your business or organisation.

Events, like blossoming relationships can't be rushed or hurried, they need the time evolve. Forcing something to happen quicker than it's meant to will feel out of place for you. It won't feel perfect. It won't feel natural.

Plan your events wisely, look after them. Do everything you need to do with care and attention and you will find the end result is extremely satisfying.

Love Your Guests

Guests or attendees are fundamental to the success of your event and like the event themselves you need to love them too.

Give them a warm welcome when they arrive, make sure the've everything they could desire throughout the event. Thank them for coming and keep in touch afterwards...remember the experience hasn't finished just because you've packed up and gone home.

But that's obvious isn't it?

Why not try something different, surprise your attendees with a little bit extra that will make them think you really care for them. They will remember the little unexpected touches which will mean your event will stick in their mind. They are more likely going to talk about your event to their friends if you've made them feel special.

Love Yourself

This is an extremely important part of the equation. Event managers work very hard and events can be a stressful industry.

Forbes once said it was the 5th most stressful job in the world.

So you need to look after you. There are long hours and this can't be helped, it's the nature of the job. Just make sure you get that time back in other ways, don't push yourself by burning the candle at both ends. When planning your agenda factor in time for you and your teams rest and relaxation.

After a successful event treat don't forget to yourself and the team you worked with. It can be as simple as buying a small gift of thanks or if you can factor into your budget a celebration meal following the event. 

I would LOVE to hear from you...

What other ways is it possible to #LoveYourEvent, please share your ideas in the comments below. Inspire others.