Over the last few days we've bid our farewells to 2016. Looking at a lot of social media feeds it seem that most people couldn't wait for the year to finish. I don't really blame them with all that went on in the world last year. However, it wasn't all doom and gloom and as always I like to look back through the last 365 days and see how I can make the next 365 even better...just like I do with the events that I manage.
Here's my 3 top take-ways from 2016...
You'd Better Work.
Running your own business is a roller-coaster ride. There are definite highs and deep lows however I firmly believe like on a roller-coaster you need the momentum from the low to take you back up to the top.
2016 saw a big change in my client base and at one point made me rethink about what I was doing.
However, In stead of giving into the voices in my head telling me to end it, let go, just get a job. I decided to listen to another voice...the one telling me, you can do this.
So after taking stock of what happened I took the bull by the horns and I reviewed my client lists, prospective client list and all industry contacts and scheduled meetings. Although not completely out of the woods I have got some very exciting projects on the go at the moment.
So if you find yourself in the same situation it's time to hustle.
Pick up that phone, start connecting and re-connecting with people. Who knows who might need your help.
Look After Number One.
You might be thinking there has been a distinct lack of blogs and newsletters from me in 2016.
You'd be right.
Whilst working on various projects and with various people I got distracted by what was going on with them. I took my eye off the ball when it came to my own stuff and what I needed to do for me.
If you're running your own business like me then you are everything in that business, if you don't do it no one else will and so you need to block time for yourself to get stuff done.
This could mean doing any number of things:
- scheduling a day in your diary for some admin
- taking time out to write that blog post or newsletter you've been promising yourself
- or...dare I say it...taking some me time
Whatever you need it may be that you need to do it's really important to set time aside for yourself. And stick to your plan, don't keep pushing back on that half written blog post because a client wants to see you. It's healthy to show them that you are busy person, if you keep just saying yes they will take advantage of you.
It's Not What You Know It's Who You Know
You might think it's a bit of a cliché but it's so true. Getting out from behind the laptop and meeting people can be the most powerful marketing tool you have. People buy from those they know and like. Get out there and people who you are. I am so proud that my events agency Wil Watts Events is full of my personality.
Hey, it's why I named it after myself.
The events that I worked on and managed for clients were all from word-of-mouth recommendations. Referrals that I have made through networking.
If you are nervous about networking don't worry, you're not the only one. If you don't want to go on your own, then ask a friend or colleague to go with you. Alternatively there are some great networking events out there that specialise in taking the pressure of you doing the introductions.
I'm a regular at Contacts & Cocktails London Networking facilitated by Jo James of Amber Life. The unique part of this event is that Jo James does all the introductions for you. You can sit back, sip delicious cocktails and connect with the great people around the table. Jo get's to know you, your business and who you are looking for and introduces you to the group.
What could be better than that?
I Would Love To Hear From You...
What did you learn about yourself or your business in 2016...please share with us in the comments below.