First impressions are everything, this is something that we are told all the way through life. From going for a job interview, going on a first date or meeting your delegates at an event, as the saying goes you never get a 2nd chance to make a 1st impression.
As well as in real life at an event the same goes for your online persona, particularly on LinkedIn, the social networking site for professionals.
I've been doing lot of social media training with clients recently, particularly focussing on LinkedIn. Whilst doing some research and working with my clients I am amazed by the amount of professional profiles I have looked at who don't seem to have thought about their 1st impression when someone looks at their LinkedIn profile, and by that I'm talking about your 'profile picture'.
LinkedIn is your online curriculum vitae, it is your place online to tell people what you have done and how you can help them professionally. Along side your fantastic profile details there should be a worthy photo of you that compliments all that you have written.
For me there are a few dos and don'ts when it comes to your profile picture, following these rules will help with your online 1st impression
- Do use a high quality head and shoulders shot
- Do not use a group shot or a logo
- Do look professional in the photo
- Do Not use a photo taken of you on your holiday
- Do get someone else to take the photo of you
- Do Not use a 'selfie'
Take a look at the examples of me below and you will see how I have applied some of the rules to determine good and bad examples.
Do this right now...head on over to your profile and have a look at your profile photo. What do you think is other peoples first impression of you from your photo, apply the six rules listed above and if your picture contradicts any of the rules then you should think about changing the picture immediately.
Over to you...
What are your dos and don'ts when it comes to your online persona? What do you think makes up a good profile pic and what have you seen out there that doesn't make for a good profile pic. Please share your thoughts below.